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How Not To Do a Trade Show: Step 2

Step 2:  Ignore good advice.

When a proven, successful business leader provides free advice to use a pop-up display and a contact in China that can do the entire thing for around $2000, definitely look into it and then decide to go your own way. 

Instead of a simple:


Definitely, do this:

trying to organize this:

and ending up with this:

Can you spot the mistake?  Hint: the word should be the opposite of "off."  Now imagine about 30 more of these with the exact same orientation. 

Yeah...definitely decide to do everything from scratch because you have an absolutely fantastic idea that just could not be translated into a convenient, professional-looking fabric display.